{"id":13821,"date":"2024-07-17T10:19:14","date_gmt":"2024-07-17T08:19:14","guid":{"rendered":"https:\/\/webicient.com\/?p=13821"},"modified":"2026-03-04T21:44:38","modified_gmt":"2026-03-04T20:44:38","slug":"5-exempel-pa-effektiva-lead-magnets","status":"publish","type":"post","link":"https:\/\/webicient.com\/sv\/blogg\/5-exempel-pa-effektiva-lead-magnets\/","title":null,"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13821\" class=\"elementor elementor-13821\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64f057d e-con-full e-flex e-con e-parent\" data-id=\"64f057d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-428f70d elementor-widget elementor-widget-text-editor\" data-id=\"428f70d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Har du n\u00e5gonsin undrat hur vissa f\u00f6retag lyckas f\u00f6rvandla sina webbplatsbes\u00f6kare till lojala, betalande kunder? Hemligheten ligger ofta i n\u00e5got som kallas lead magnets \u2013 lockande erbjudanden som f\u00e5ngar uppm\u00e4rksamheten och engagerar potentiella kunder.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2033131 elementor-widget elementor-widget-heading\" data-id=\"2033131\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vad \u00e4r en lead magnet?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e3ebdc e-flex e-con-boxed e-con e-child\" data-id=\"6e3ebdc\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8dbb677 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"8dbb677\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/images.jpg\" class=\"attachment-large size-large wp-image-13894\" alt=\"\" srcset=\"https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/images.jpg 225w, https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/images-150x150.jpg 150w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-463c9b4 e-con-full e-flex e-con e-child\" data-id=\"463c9b4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5eb7ad elementor-widget elementor-widget-text-editor\" data-id=\"a5eb7ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u201cEn lead magnet \u00e4r en komplett l\u00f6sning p\u00e5 ett specifikt problem. Det \u00e4r vanligtvis ett l\u00e5gkostnads- eller gratiserbjudande f\u00f6r att se vem som \u00e4r intresserad av det du erbjuder.\u201d\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5243f96 elementor-widget elementor-widget-text-editor\" data-id=\"5243f96\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8211; Alex Hormozi, Lead magnet expert @ <a href=\"https:\/\/www.acquisition.com\/\" target=\"_blank\" rel=\"noopener\">acquisition.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a93f248 elementor-widget elementor-widget-text-editor\" data-id=\"a93f248\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Kunde inte f\u00f6rklarat det b\u00e4ttre sj\u00e4lv, men l\u00e5t mig ge det ett f\u00f6rs\u00f6k:<\/p><p>En lead magnet \u00e4r n\u00e5got v\u00e4rdefullt som du oftast erbjuder gratis i utbyte mot bes\u00f6karens kontaktinformation, s\u00e5som deras e-postadress.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08aa571 elementor-widget elementor-widget-text-editor\" data-id=\"08aa571\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Genom att samla in denna information kan du f\u00f6lja upp med personaliserat inneh\u00e5ll och bygga en starkare relation med dina potentiella kunder. Genom att erbjuda n\u00e5got av v\u00e4rde, s\u00e5 \u00f6kar chansen att de vill ta del av andra saker du har att s\u00e4ga.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bd7b9f elementor-widget elementor-widget-heading\" data-id=\"1bd7b9f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vad f\u00e5r jag av att l\u00e4sa inl\u00e4gget?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-271b2a2 elementor-widget elementor-widget-text-editor\" data-id=\"271b2a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>M\u00e5let med detta inl\u00e4gg \u00e4r att presentera fem konkreta exempel p\u00e5 effektiva lead magnets som du kan anv\u00e4nda idag och f\u00f6r varje lead magnet svara p\u00e5 fr\u00e5gorna:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9f4736 list-b elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b9f4736\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"74\" height=\"36\" viewBox=\"0 0 74 36\" fill=\"none\"><path d=\"M0.58374 17.6212H71.6325\" stroke=\"white\" stroke-width=\"1.74558\"><\/path><path d=\"M55.3242 0.740234L73.1651 18.5818\" stroke=\"white\" stroke-width=\"1.74558\"><\/path><path d=\"M55.3719 35.0007L73.1675 17.2048\" stroke=\"white\" stroke-width=\"1.74558\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Varf\u00f6r fungerar det?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"74\" height=\"36\" viewBox=\"0 0 74 36\" fill=\"none\"><path d=\"M0.58374 17.6212H71.6325\" stroke=\"white\" stroke-width=\"1.74558\"><\/path><path d=\"M55.3242 0.740234L73.1651 18.5818\" stroke=\"white\" stroke-width=\"1.74558\"><\/path><path d=\"M55.3719 35.0007L73.1675 17.2048\" stroke=\"white\" stroke-width=\"1.74558\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">N\u00e4r ska det implementeras?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"74\" height=\"36\" viewBox=\"0 0 74 36\" fill=\"none\"><path d=\"M0.58374 17.6212H71.6325\" stroke=\"white\" stroke-width=\"1.74558\"><\/path><path d=\"M55.3242 0.740234L73.1651 18.5818\" stroke=\"white\" stroke-width=\"1.74558\"><\/path><path d=\"M55.3719 35.0007L73.1675 17.2048\" stroke=\"white\" stroke-width=\"1.74558\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Hur implementeras det?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc0716a elementor-widget elementor-widget-text-editor\" data-id=\"bc0716a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Och p\u00e5 slutet presenterar vi \u00e4ven en <strong>Lead Magnet Generator<\/strong> som vi har skapat f\u00f6r att hj\u00e4lpa dig generera fem skr\u00e4ddarsydda lead magnets f\u00f6r ditt f\u00f6retag p\u00e5 bara n\u00e5gra minuter.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e348927 elementor-widget elementor-widget-text-editor\" data-id=\"e348927\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>S\u00e5, l\u00e5t oss b\u00f6rja!<\/p><p>H\u00e4r \u00e4r fem kraftfulla lead magnets som kan f\u00f6rvandla dina webbplatsbes\u00f6kare till betalande kunder.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6055128 elementor-widget elementor-widget-heading\" data-id=\"6055128\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. E-bok: Den Ultimata Guiden till [Ditt \u00c4mne]<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52330ee elementor-widget elementor-widget-text-editor\" data-id=\"52330ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Exempel:<\/strong> En e-bok med titeln &#8221;Den Ultimata Guiden till Effektiv Digital Marknadsf\u00f6ring&#8221;.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf750dc elementor-widget elementor-widget-text-editor\" data-id=\"cf750dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Varf\u00f6r det fungerar:<\/strong> En v\u00e4lskriven e-bok erbjuder djupg\u00e5ende kunskap och v\u00e4rde som g\u00e5r bortom det vanliga blogginl\u00e4gget. N\u00e4r du erbjuder en e-bok kan du verkligen positionera ditt f\u00f6retag som en expert inom ditt omr\u00e5de och bygga f\u00f6rtroende hos dina potentiella kunder. Ju mer nischat \u00e4mnet \u00e4r, desto st\u00f6rre \u00e4r chansen att den som laddar ner e-boken \u00e4r genuint intresserad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3772299 elementor-widget elementor-widget-text-editor\" data-id=\"3772299\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>N\u00e4r ska du implementera detta?<\/strong> E-b\u00f6cker \u00e4r guld v\u00e4rda n\u00e4r du vill n\u00e5 en m\u00e5lgrupp som letar efter detaljerad information och som \u00e4r redo att l\u00e4gga tid p\u00e5 att l\u00e4sa n\u00e5got l\u00e4ngre. Det h\u00e4r funkar s\u00e4rskilt bra inom B2B-marknadsf\u00f6ring och f\u00f6r \u00e4mnen som \u00e4r lite mer komplexa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64cb195 elementor-widget elementor-widget-heading\" data-id=\"64cb195\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Hur du implementerar det:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91d3527 elementor-widget elementor-widget-text-editor\" data-id=\"91d3527\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><strong>Identifiera ett \u00e4mne:<\/strong> V\u00e4lj ett \u00e4mne som \u00e4r relevant och intressant f\u00f6r din m\u00e5lgrupp. En bra utg\u00e5ngspunkt \u00e4r: Vad skulle en potentiell kund beh\u00f6va l\u00e4ra sig f\u00f6r att bli den mest ideala kunden? (F\u00f6rs\u00f6k g\u00f6ra e-boken s\u00e5 nischad som m\u00f6jligt om du vill f\u00e5 st\u00f6rre grad genuint intresserade leads)<\/li><li><strong>Skapa inneh\u00e5llet:<\/strong> Skriv en detaljerad e-bok eller guide om det valda \u00e4mnet och kom ih\u00e5g att ge s\u00e5 mycket v\u00e4rde som m\u00f6jligt.<\/li><li><strong>Designa e-boken:<\/strong> Anv\u00e4nd verktyg som Canva, Adobe InDesign eller figma f\u00f6r att skapa en professionell layout, eller \u00e4nnu b\u00e4ttre, anlita oss f\u00f6r att <a href=\"https:\/\/webicient.com\/vara-tjanster\/e-bok-design\/\">designa e-boken!<\/a> (Ja, det var en shameless plug \ud83d\ude0a)<\/li><li><strong>S\u00e4tt upp en landningssida:<\/strong> Skapa en landningssida d\u00e4r bes\u00f6kare kan ladda ner e-boken i utbyte mot deras e-postadress.<\/li><li><strong>Samla in kontaktinformation: <\/strong>Skicka e-boken till deras e-postadress. Detta s\u00e4kerst\u00e4ller att de anger en riktig e-postadress, annars kanske de bara skriver in n\u00e5got som &#8221;<a class=\"ql-link\" href=\"mailto:fakenews@notreal.com\" target=\"_blank\" rel=\"noopener noreferrer\">fakenews@notreal.com<\/a>&#8221; f\u00f6r att snabbt f\u00e5 tillg\u00e5ng till e-boken.<\/li><li><strong>Marknadsf\u00f6r din lead magnet:<\/strong> Anv\u00e4nd sociala medier, ads (google, meta &amp; linkedin) och din webbplats f\u00f6r att driva trafik till landningssidan.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4c5f4b elementor-widget elementor-widget-text-editor\" data-id=\"b4c5f4b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Riktiga Exempel:<\/strong> <a href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a> erbjuder flera <a href=\"https:\/\/www.hubspot.com\/resources\/ebook\" target=\"_blank\" rel=\"noopener\">e-b\u00f6cker<\/a> om marknadsf\u00f6ring och f\u00f6rs\u00e4ljning, vilket kan laddas ner i utbyte mot kontaktinformation. Detta har hj\u00e4lpt dem att bygga en stor e-postlista och generera kvalificerade leads.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9995e3 elementor-widget elementor-widget-image\" data-id=\"c9995e3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"394\" src=\"https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/ebok-hubspot.gif\" class=\"attachment-large size-large wp-image-13830\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fbdf2b elementor-widget elementor-widget-heading\" data-id=\"2fbdf2b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Interaktiv Quiz: Vilken [Produkt\/Tj\u00e4nst] Passar Dig B\u00e4st?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d46db8 elementor-widget elementor-widget-text-editor\" data-id=\"1d46db8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Exempel:<\/strong> En quiz med titeln &#8221;Vilken Digital Marknadsf\u00f6ringstj\u00e4nst Passar Ditt F\u00f6retag B\u00e4st?&#8221;.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1afb7c4 elementor-widget elementor-widget-text-editor\" data-id=\"1afb7c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Varf\u00f6r det fungerar:<\/strong> Interaktiva quiz \u00e4r b\u00e5de roliga och engagerande, och kan ge dig v\u00e4rdefull information om dina bes\u00f6kare. Samtidigt f\u00e5r deltagarna personliga rekommendationer, vilket \u00f6kar chansen att de konverterar till kunder.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db020c0 elementor-widget elementor-widget-text-editor\" data-id=\"db020c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>N\u00e4r ska du implementera detta?<\/strong> Quizer \u00e4r effektiva n\u00e4r du vill engagera din m\u00e5lgrupp p\u00e5 ett lekfullt s\u00e4tt och samtidigt samla in specifik information om deras behov och preferenser.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52e1de2 elementor-widget elementor-widget-heading\" data-id=\"52e1de2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Hur du implementerar det:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3b3c07 elementor-widget elementor-widget-text-editor\" data-id=\"b3b3c07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><strong>Skapa en quiz:<\/strong> B\u00f6rja med att t\u00e4nka p\u00e5 vad m\u00e5let med quizen \u00e4r. Vill du rekommendera en viss produkt eller tj\u00e4nst, eller ge n\u00e5got av v\u00e4rde baserat p\u00e5 deras svar? Det \u00e4r viktigt att ha detta klart innan du s\u00e4tter ig\u00e5ng med att formulera fr\u00e5gorna. Skapa sedan relevanta och intressanta fr\u00e5gor med slutm\u00e5let i \u00e5tanke.<\/li><li><strong>Anv\u00e4nd quizverktyg:<\/strong> Anv\u00e4nd quizverktyg som <a class=\"ql-link\" href=\"https:\/\/www.typeform.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Typeform<\/a> f\u00f6r att samla in och analysera svaren.<\/li><li><strong>Erbjud ett incitament:<\/strong> Erbjud en rabattkod eller en gratis konsultation f\u00f6r att \u00f6ka deltagandet. Detta \u00e4r inte obligatoriskt om det man f\u00e5r av att delta i quizet \u00e4r tillr\u00e4ckligt lockande (Oftast i form av tidsbesparing).<\/li><li><strong>Marknadsf\u00f6r quizet:<\/strong> Placera quiz-l\u00e4nken p\u00e5 din hemsida\/inl\u00e4gg, i nyhetsbrev och p\u00e5 sociala medier.<\/li><li><strong>Samla in kontaktinformation:<\/strong> Se till att du samlar in e-postadresser f\u00f6re resultatvisningen.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-442e706 elementor-widget elementor-widget-text-editor\" data-id=\"442e706\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Riktiga Exempel:<\/strong> <a href=\"https:\/\/gopro.com\/en\/se\/\" target=\"_blank\" rel=\"noopener\">GoPro<\/a> \u00e4r ett bra exempel, d\u00e5 deras &#8221;<a href=\"https:\/\/gopro.com\/en\/us\/shop\/product-finder\" target=\"_blank\" rel=\"noopener\">product finder<\/a>&#8221; \u00e4r en interaktiv quiz som\u00a0 hj\u00e4lper bes\u00f6karen att hitta r\u00e4tt produkt. D\u00e4refter erbjuds bes\u00f6karen att fylla i sin e-postadress f\u00f6r att f\u00e5 rekommendationen skickad till sin mejl.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba89244 elementor-widget elementor-widget-image\" data-id=\"ba89244\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"394\" src=\"https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/quiz-gopro.gif\" class=\"attachment-large size-large wp-image-13835\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-648728b e-flex e-con-boxed e-con e-child\" data-id=\"648728b\" data-element_type=\"container\" data-settings=\"{&quot;background_motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d93f559 e-con-full e-flex e-con e-child\" data-id=\"d93f559\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eaf83a1 elementor-widget-mobile__width-auto elementor-widget elementor-widget-heading\" data-id=\"eaf83a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">+ Gratis Lead Magnet Generator<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d729ef elementor-widget elementor-widget-heading\" data-id=\"4d729ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Generera 5 styckna Lead magnets anpassade efter ditt f\u00f6retag\u200b<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1ae048 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"e1ae048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tF\u00f6r att hj\u00e4lpa dig att komma ig\u00e5ng, erbjuder vi ett unikt verktyg d\u00e4r du kan f\u00e5 skr\u00e4ddarsydda lead magnets anpassade  f\u00f6r ditt f\u00f6retag. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-984e1e6 elementor-mobile-align-justify elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"984e1e6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#lead-magnet-gen\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Generera Lead magnet!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b425dba elementor-widget elementor-widget-heading\" data-id=\"b425dba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Webbinar: L\u00e4r Dig [Specifikt \u00c4mne] p\u00e5 60 Minuter<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e658b73 elementor-widget elementor-widget-text-editor\" data-id=\"e658b73\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Exempel:<\/strong> Ett webbinar med titeln &#8221;L\u00e4r Dig Grunderna i SEO p\u00e5 60 Minuter&#8221;.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-356a330 elementor-widget elementor-widget-text-editor\" data-id=\"356a330\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Varf\u00f6r det fungerar:<\/strong> Webbinarier erbjuder en m\u00f6jlighet till djupg\u00e5ende l\u00e4rande och direkt interaktion med experter. Det \u00e4r som att ha ett m\u00f6te med potentiella kunder d\u00e4r du f\u00e5r visa upp din expertis live. N\u00e4r folk ser att du vet vad du pratar om, bygger du f\u00f6rtroende som inget annat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb853dc elementor-widget elementor-widget-text-editor\" data-id=\"bb853dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>N\u00e4r ska du implementera detta?<\/strong> Webbinarier \u00e4r perfekta n\u00e4r du vill positionera dig som ledaren inom ditt omr\u00e5de och samtidigt skapa en interaktiv upplevelse f\u00f6r din publik,d\u00e4r de kan st\u00e4lla fr\u00e5gor och direkt f\u00e5 svar p\u00e5 dem.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c75cffd elementor-widget elementor-widget-heading\" data-id=\"c75cffd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Hur du implementerar det:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62bd855 elementor-widget elementor-widget-text-editor\" data-id=\"62bd855\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><strong>Planera inneh\u00e5llet:<\/strong> Planera ett informativt och engagerande webbinar med en v\u00e4ldesignad <a href=\"https:\/\/webicient.com\/vara-tjanster\/presentation\/\">presentation<\/a>.<\/li><li><strong>Anv\u00e4nd r\u00e4tt plattform:<\/strong> Anv\u00e4nd plattformar som <a href=\"https:\/\/zoom.us\/sv\" target=\"_blank\" rel=\"noopener\">Zoom <\/a>eller <a href=\"https:\/\/www.microsoft.com\/sv-se\/microsoft-teams\/webinars\" target=\"_blank\" rel=\"noopener\">Microsoft Teams<\/a> f\u00f6r att h\u00e5lla ditt webbinar. Dessa verktyg erbjuder funktioner som Q&amp;A och polling f\u00f6r att h\u00e5lla deltagarna engagerade.<\/li><li><strong>Marknadsf\u00f6r webbinariet:<\/strong> Marknadsf\u00f6r webbinariet genom dina kanaler som sociala medier, nyhetsbrev och din hemsida f\u00f6r att samla in registreringar. Skapa en k\u00e4nsla av br\u00e5dska genom att erbjuda begr\u00e4nsade platser.<\/li><li><strong>Interagera med deltagarna:<\/strong> Under webbinariet, ge deltagarna m\u00f6jlighet att st\u00e4lla fr\u00e5gor och interagera med dig. Detta g\u00f6r upplevelsen mer personlig och bygger f\u00f6rtroende.<\/li><li><strong>F\u00f6lj upp:<\/strong> Skicka inspelningen till de som registrerade sig men inte kunde delta live. Till de som deltog, skicka ett mejl d\u00e4r du tackar f\u00f6r deras tid och erbjuder andra v\u00e4rdefulla och relevanta resurser kopplade till webbinariets \u00e4mne.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd06751 elementor-widget elementor-widget-text-editor\" data-id=\"cd06751\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Tips:<\/strong> Efter webbinariet, f\u00f6lj upp med personliga samtal eller mejl till de mest engagerade deltagarna. Tacka dem f\u00f6r deras tid, svara p\u00e5 eventuella fr\u00e5gor de hade och bjud in dem till ett m\u00f6te f\u00f6r att diskutera deras behov mer detaljerat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1b0438 elementor-widget elementor-widget-text-editor\" data-id=\"b1b0438\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Riktiga Exempel:<\/strong> <a href=\"https:\/\/www.salesforce.com\/se\/\" target=\"_blank\" rel=\"noopener\">Salesforce<\/a> erbjuder regelbundet <a href=\"https:\/\/www.salesforce.com\/events\/webinars\/\" target=\"_blank\" rel=\"noopener\">webbinarier<\/a> som utbildar sina kunder och potentiella kunder om nya funktioner och branschtrender. Detta har hj\u00e4lpt dem att bygga en stark relation med sina anv\u00e4ndare.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e41b94 elementor-widget elementor-widget-image\" data-id=\"8e41b94\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"394\" src=\"https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/salesforce-webinar-1024x504.png\" class=\"attachment-large size-large wp-image-13836\" alt=\"\" srcset=\"https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/salesforce-webinar-1024x504.png 1024w, https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/salesforce-webinar-300x148.png 300w, https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/salesforce-webinar-768x378.png 768w, https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/salesforce-webinar-1536x756.png 1536w, https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/salesforce-webinar.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9844b80 elementor-widget elementor-widget-heading\" data-id=\"9844b80\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Gratis Verktyg eller Resurser: [Specifikt Verktyg\/Resurs]<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13fe96f elementor-widget elementor-widget-text-editor\" data-id=\"13fe96f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Exempel:<\/strong> Ett gratis verktyg f\u00f6r att analysera webbplatsens SEO-prestanda.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58748cb elementor-widget elementor-widget-text-editor\" data-id=\"58748cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Varf\u00f6r det fungerar:<\/strong> Gratis verktyg och resurser erbjuder omedelbart v\u00e4rde och kan ofta l\u00f6sa ett specifikt problem f\u00f6r dina bes\u00f6kare. Detta skapar goodwill och uppmuntrar bes\u00f6karna att \u00e5terkomma.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b36725d elementor-widget elementor-widget-text-editor\" data-id=\"b36725d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>N\u00e4r ska du implementera detta?<\/strong> Gratis verktyg \u00e4r mest effektiva n\u00e4r du vill attrahera en m\u00e5lgrupp som v\u00e4rderar praktiska l\u00f6sningar och omedelbara resultat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a15855 elementor-widget elementor-widget-heading\" data-id=\"6a15855\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Hur du implementerar det:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d106092 elementor-widget elementor-widget-text-editor\" data-id=\"d106092\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><strong>Utveckla verktyget:<\/strong> <a href=\"https:\/\/webicient.com\/vara-tjanster\/webb-apputveckling\/\">Utveckla<\/a> eller ta del av ett enkelt men anv\u00e4ndbart verktyg som l\u00f6ser ett problem f\u00f6r din m\u00e5lgrupp. (Och om du beh\u00f6ver ett grymt verktyg men inte har tid att bygga det, vet du var vi finns!)<\/li><li><strong>Skapa en landningssida:<\/strong> Skapa en landningssida d\u00e4r bes\u00f6kare kan ladda ner eller anv\u00e4nda verktyget i utbyte mot deras kontaktinformation.<\/li><li><strong>Framh\u00e4v f\u00f6rdelarna:<\/strong> Framh\u00e4v verktygets f\u00f6rdelar och hur det kan hj\u00e4lpa bes\u00f6karna.<\/li><li><strong>Placera erbjudandet:<\/strong> Placera erbjudandet i blogginl\u00e4gg, p\u00e5 startsidan och i relevanta medier.<\/li><li><strong>F\u00f6lj upp:<\/strong> Efter att n\u00e5gon har anv\u00e4nt ditt gratis verktyg, f\u00f6lj upp med ett tackmejl. Baserat p\u00e5 deras behov, forts\u00e4tt ge dem v\u00e4rdefull information och resurser. M\u00e5let \u00e4r att bygga f\u00f6rtroende genom att erbjuda s\u00e5 mycket v\u00e4rde att de ser minimal risk n\u00e4r du n\u00e5gon g\u00e5ng i framtiden presenterar ett erbjudande.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-200aa51 elementor-widget elementor-widget-text-editor\" data-id=\"200aa51\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Riktiga Exempel:<\/strong> <a href=\"https:\/\/moz.com\/\" target=\"_blank\" rel=\"noopener\">Moz<\/a> erbjuder ett gratis <a href=\"https:\/\/moz.com\/free-seo-tools\" target=\"_blank\" rel=\"noopener\">SEO-verktyg<\/a> som hj\u00e4lper anv\u00e4ndare att analysera sina webbplatser. Detta har hj\u00e4lpt dem att skapa en lista \u00f6ver personer som \u00e4r intresserade av SEO-prestanda p\u00e5 sin webbplats. Genom att kontinuerligt erbjuda relevant v\u00e4rde, s\u00e5 blir det enkelt att h\u00e5lla dessa personer engagerade och kan vid strategiska tillf\u00e4llen d\u00e5 be om n\u00e5got tillbaka.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa887e7 elementor-widget elementor-widget-image\" data-id=\"fa887e7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"394\" src=\"https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/moz-verktyg.gif\" class=\"attachment-large size-large wp-image-13840\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fa2768 elementor-widget elementor-widget-heading\" data-id=\"5fa2768\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Fallstudie: Hur [F\u00f6retag] N\u00e5dde [Specifik Framg\u00e5ng]<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44f0ba9 elementor-widget elementor-widget-text-editor\" data-id=\"44f0ba9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Exempel:<\/strong> En fallstudie med titeln &#8221;Hur F\u00f6retag X \u00d6kade Sin F\u00f6rs\u00e4ljning med 355% p\u00e5 6 M\u00e5nader&#8221;.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3bb54b elementor-widget elementor-widget-text-editor\" data-id=\"f3bb54b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Varf\u00f6r det fungerar:<\/strong> Fallstudier ger konkreta exempel p\u00e5 hur dina produkter eller tj\u00e4nster har hj\u00e4lpt andra f\u00f6retag att lyckas. Detta skapar trov\u00e4rdighet och visar potentiella kunder att du kan leverera resultat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29ed47a elementor-widget elementor-widget-text-editor\" data-id=\"29ed47a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>N\u00e4r ska du implementera detta?<\/strong> Fallstudier \u00e4r mest effektiva n\u00e4r du vill visa konkreta resultat och bygga trov\u00e4rdighet hos en m\u00e5lgrupp som v\u00e4rdes\u00e4tter bevis och data \u2013 vilket \u00e4r majoriteten. Vanligtvis \u00e4r det bes\u00f6kare som \u00e4r n\u00e4ra att bli kunder som kommer vilja ladda ner dessa f\u00f6r att st\u00e4rka sitt f\u00f6rtroende f\u00f6r ert f\u00f6retag.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c548bc3 elementor-widget elementor-widget-heading\" data-id=\"c548bc3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Hur du implementerar det:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45558b8 elementor-widget elementor-widget-text-editor\" data-id=\"45558b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><strong>V\u00e4lj ett projekt:<\/strong> V\u00e4lj ett framg\u00e5ngsrikt kundprojekt att lyfta fram. Helst ett projekt\/kund du glatt skulle hj\u00e4lpa igen.<\/li><li><strong>Skapa fallstudien:<\/strong> Skapa en detaljerad och v\u00e4lskriven fallstudie med fakta och citat fr\u00e5n kunden.<\/li><li><strong>Erbjud nedladdning:<\/strong> Erbjud fallstudien som en nedladdningsbar PDF i utbyte mot bes\u00f6karens kontaktinformation. Presentera \u00e4ven en sammanfattning av fallstudien, och erbjud d\u00e4refter en mer detaljerad PDF som g\u00e5r p\u00e5 djupet.\u00a0<\/li><li><strong>Placera fallstudien:<\/strong> Placera fallstudien p\u00e5 produktsidor, i nyhetsbrev och som ett pop-up-erbjudande p\u00e5 relevanta sidor.<\/li><li><strong>Marknadsf\u00f6r:<\/strong> Dela fallstudien genom olika kanaler f\u00f6r att n\u00e5 ut till s\u00e5 m\u00e5nga som m\u00f6jligt.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b11fdb elementor-widget elementor-widget-text-editor\" data-id=\"5b11fdb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDe som v\u00e4ljer att ladda ner fallstudier \u00e4r v\u00e4ldigt varma kandidater. Analysera deras engagemang och f\u00f6lj upp med personlig kontakt. Erbjud ytterligare information eller en konsultation f\u00f6r att hj\u00e4lpa dem vidare i deras beslutsprocess.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c3138a elementor-widget elementor-widget-text-editor\" data-id=\"0c3138a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Riktiga Exempel:<\/strong> Beacon anv\u00e4nder fallstudier f\u00f6r att visa hur dem har hj\u00e4lpt andra f\u00f6retag att lyckas. Dem presenterar en sammanfattning av fallstudien och sedan erbjuder en mer detaljerad fallstudie i utbyte mot bes\u00f6karens kontaktuppgifter.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b10a5e6 elementor-widget elementor-widget-image\" data-id=\"b10a5e6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"394\" src=\"https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/chrome-capture-2024-7-11-3-1-1.gif\" class=\"attachment-large size-large wp-image-13841\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e2e877 elementor-widget elementor-widget-heading\" data-id=\"3e2e877\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Slutsats<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e896a7c elementor-widget elementor-widget-text-editor\" data-id=\"e896a7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Att anv\u00e4nda lead magnets \u00e4r en kraftfull strategi f\u00f6r att f\u00f6rvandla bes\u00f6kare till kunder. Genom att erbjuda v\u00e4rdefulla resurser och engagera dina bes\u00f6kare kan du bygga en lojal kundbas och f\u00f6rb\u00e4ttra din konverteringsgrad. Oavsett om du v\u00e4ljer att skapa en e-bok, en quiz, ett webbinar, ett gratis verktyg eller en fallstudie, \u00e4r nyckeln att alltid fokusera p\u00e5 att erbjuda genuint v\u00e4rde.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a099a7 elementor-widget elementor-widget-text-editor\" data-id=\"8a099a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ge s\u00e5 mycket v\u00e4rde som m\u00f6jligt s\u00e5 att n\u00e4r du v\u00e4l v\u00e4ljer att be om n\u00e5got, ser personen ingen risk med att ta del av det.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0b6b6e elementor-widget elementor-widget-text-editor\" data-id=\"b0b6b6e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vi rekommenderar ocks\u00e5 att du kollar p\u00e5 Alex Hormozis gratis video om lead magnets f\u00f6r att f\u00e5 \u00e4nnu mer kunskap. Du kan hitta videon h\u00e4r: <a href=\"https:\/\/www.acquisition.com\/training\/leads3\" target=\"_new\" rel=\"noreferrer noopener\">Hormozis gratis video kring lead magnets<\/a>. Och nej, vi har ingen affiliate med dem \ud83d\ude0a \u2013 vi rekommenderar den bara f\u00f6r att vi verkligen tror att den kan ge dig v\u00e4rdefulla insikter.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53e2572 e-flex e-con-boxed e-con e-child\" data-id=\"53e2572\" data-element_type=\"container\" id=\"lead-magnet-gen\" data-settings=\"{&quot;background_motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2bfd953 e-con-full e-flex e-con e-child\" data-id=\"2bfd953\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8f949a elementor-widget-mobile__width-auto elementor-widget elementor-widget-heading\" data-id=\"a8f949a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">+ Gratis Lead Magnet Generator<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c0b1ff elementor-widget elementor-widget-heading\" data-id=\"7c0b1ff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Generera 5 styckna Lead magnets anpassade efter ditt f\u00f6retag<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b29be4c elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"b29be4c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>F\u00f6r att hj\u00e4lpa dig att komma ig\u00e5ng, erbjuder vi ett unikt verktyg d\u00e4r du kan f\u00e5 skr\u00e4ddarsydda lead magnets anpassade specifikt f\u00f6r ditt f\u00f6retag.<\/p><p>Fyll n\u00e5gra uppgifter om ditt f\u00f6retag, s\u00e5 skickar vi en PDF med konkreta lead magnets som du kan implementera idag.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-749df96 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"749df96\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4882769 elementor-widget elementor-widget-shortcode\" data-id=\"4882769\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t<script type=\"text\/javascript\">\n\t\t\tjQuery(document).ready(function($) {\n\t\t\t\t$.fn.checkboxLimit = function(n) {\n\n\t\t\t\t\tvar checkboxes = this;\n\n\t\t\t\t\tthis.toggleDisable = function() {\n\n\t\t\t\t\t\t\/\/ if we have reached or exceeded the limit, disable all other checkboxes\n\t\t\t\t\t\tif(this.filter(':checked').length >= n) {\n\t\t\t\t\t\t\tvar unchecked = this.not(':checked');\n\t\t\t\t\t\t\tunchecked.prop('disabled', true);\n\t\t\t\t\t\t}\n\t\t\t\t\t\t\/\/ if we are below the limit, make sure all checkboxes are available\n\t\t\t\t\t\telse {\n\t\t\t\t\t\t\tthis.prop('disabled', false);\n\t\t\t\t\t\t}\n\n\t\t\t\t\t}\n\n\t\t\t\t\t\/\/ when form is rendered, toggle disable\n\t\t\t\t\tcheckboxes.bind('gform_post_render', checkboxes.toggleDisable());\n\n\t\t\t\t\t\/\/ when checkbox is clicked, toggle disable\n\t\t\t\t\tcheckboxes.click(function(event) {\n\n\t\t\t\t\t\tcheckboxes.toggleDisable();\n\n\t\t\t\t\t\t\/\/ if we are equal to or below the limit, the field should be checked\n\t\t\t\t\t\treturn checkboxes.filter(':checked').length <= n;\n\t\t\t\t\t});\n\n\t\t\t\t}\n\t\t\t});\n\t\t\t<\/script>\n\n\t\t\t\t\t<div class=\"elementor-shortcode\"><script type=\"text\/javascript\">var gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});<\/script>\n                <div class='gf_browser_gecko gform_wrapper gform-theme gform-theme--foundation gform-theme--framework gform-theme--orbital' data-form-theme='orbital' data-form-index='0' id='gform_wrapper_17' ><style>#gform_wrapper_17[data-form-index=\"0\"].gform-theme,[data-parent-form=\"17_0\"]{--gf-color-primary: #204ce5;--gf-color-primary-rgb: 32, 76, 229;--gf-color-primary-contrast: #fff;--gf-color-primary-contrast-rgb: 255, 255, 255;--gf-color-primary-darker: #001AB3;--gf-color-primary-lighter: #527EFF;--gf-color-secondary: #fff;--gf-color-secondary-rgb: 255, 255, 255;--gf-color-secondary-contrast: #112337;--gf-color-secondary-contrast-rgb: 17, 35, 55;--gf-color-secondary-darker: #F5F5F5;--gf-color-secondary-lighter: #FFFFFF;--gf-color-out-ctrl-light: rgba(17, 35, 55, 0.1);--gf-color-out-ctrl-light-rgb: 17, 35, 55;--gf-color-out-ctrl-light-darker: rgba(104, 110, 119, 0.35);--gf-color-out-ctrl-light-lighter: #F5F5F5;--gf-color-out-ctrl-dark: #585e6a;--gf-color-out-ctrl-dark-rgb: 88, 94, 106;--gf-color-out-ctrl-dark-darker: #112337;--gf-color-out-ctrl-dark-lighter: rgba(17, 35, 55, 0.65);--gf-color-in-ctrl: #fff;--gf-color-in-ctrl-rgb: 255, 255, 255;--gf-color-in-ctrl-contrast: #112337;--gf-color-in-ctrl-contrast-rgb: 17, 35, 55;--gf-color-in-ctrl-darker: #F5F5F5;--gf-color-in-ctrl-lighter: #FFFFFF;--gf-color-in-ctrl-primary: #204ce5;--gf-color-in-ctrl-primary-rgb: 32, 76, 229;--gf-color-in-ctrl-primary-contrast: #fff;--gf-color-in-ctrl-primary-contrast-rgb: 255, 255, 255;--gf-color-in-ctrl-primary-darker: #001AB3;--gf-color-in-ctrl-primary-lighter: #527EFF;--gf-color-in-ctrl-light: rgba(17, 35, 55, 0.1);--gf-color-in-ctrl-light-rgb: 17, 35, 55;--gf-color-in-ctrl-light-darker: rgba(104, 110, 119, 0.35);--gf-color-in-ctrl-light-lighter: #F5F5F5;--gf-color-in-ctrl-dark: #585e6a;--gf-color-in-ctrl-dark-rgb: 88, 94, 106;--gf-color-in-ctrl-dark-darker: #112337;--gf-color-in-ctrl-dark-lighter: rgba(17, 35, 55, 0.65);--gf-radius: 3px;--gf-font-size-secondary: 14px;--gf-font-size-tertiary: 13px;--gf-icon-ctrl-number: url(\"data:image\/svg+xml,%3Csvg width='8' height='14' viewBox='0 0 8 14' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M4 0C4.26522 5.96046e-08 4.51957 0.105357 4.70711 0.292893L7.70711 3.29289C8.09763 3.68342 8.09763 4.31658 7.70711 4.70711C7.31658 5.09763 6.68342 5.09763 6.29289 4.70711L4 2.41421L1.70711 4.70711C1.31658 5.09763 0.683417 5.09763 0.292893 4.70711C-0.0976311 4.31658 -0.097631 3.68342 0.292893 3.29289L3.29289 0.292893C3.48043 0.105357 3.73478 0 4 0ZM0.292893 9.29289C0.683417 8.90237 1.31658 8.90237 1.70711 9.29289L4 11.5858L6.29289 9.29289C6.68342 8.90237 7.31658 8.90237 7.70711 9.29289C8.09763 9.68342 8.09763 10.3166 7.70711 10.7071L4.70711 13.7071C4.31658 14.0976 3.68342 14.0976 3.29289 13.7071L0.292893 10.7071C-0.0976311 10.3166 -0.0976311 9.68342 0.292893 9.29289Z' fill='rgba(17, 35, 55, 0.65)'\/%3E%3C\/svg%3E\");--gf-icon-ctrl-select: url(\"data:image\/svg+xml,%3Csvg width='10' height='6' viewBox='0 0 10 6' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M0.292893 0.292893C0.683417 -0.097631 1.31658 -0.097631 1.70711 0.292893L5 3.58579L8.29289 0.292893C8.68342 -0.0976311 9.31658 -0.0976311 9.70711 0.292893C10.0976 0.683417 10.0976 1.31658 9.70711 1.70711L5.70711 5.70711C5.31658 6.09763 4.68342 6.09763 4.29289 5.70711L0.292893 1.70711C-0.0976311 1.31658 -0.0976311 0.683418 0.292893 0.292893Z' fill='rgba(17, 35, 55, 0.65)'\/%3E%3C\/svg%3E\");--gf-icon-ctrl-search: url(\"data:image\/svg+xml,%3Csvg version='1.1' xmlns='http:\/\/www.w3.org\/2000\/svg' width='640' height='640'%3E%3Cpath d='M256 128c-70.692 0-128 57.308-128 128 0 70.691 57.308 128 128 128 70.691 0 128-57.309 128-128 0-70.692-57.309-128-128-128zM64 256c0-106.039 85.961-192 192-192s192 85.961 192 192c0 41.466-13.146 79.863-35.498 111.248l154.125 154.125c12.496 12.496 12.496 32.758 0 45.254s-32.758 12.496-45.254 0L367.248 412.502C335.862 434.854 297.467 448 256 448c-106.039 0-192-85.962-192-192z' fill='rgba(17, 35, 55, 0.65)'\/%3E%3C\/svg%3E\");--gf-label-space-y-secondary: var(--gf-label-space-y-md-secondary);--gf-ctrl-border-color: #686e77;--gf-ctrl-size: var(--gf-ctrl-size-md);--gf-ctrl-label-color-primary: #112337;--gf-ctrl-label-color-secondary: #112337;--gf-ctrl-choice-size: var(--gf-ctrl-choice-size-md);--gf-ctrl-checkbox-check-size: var(--gf-ctrl-checkbox-check-size-md);--gf-ctrl-radio-check-size: var(--gf-ctrl-radio-check-size-md);--gf-ctrl-btn-font-size: var(--gf-ctrl-btn-font-size-md);--gf-ctrl-btn-padding-x: var(--gf-ctrl-btn-padding-x-md);--gf-ctrl-btn-size: var(--gf-ctrl-btn-size-md);--gf-ctrl-btn-border-color-secondary: #686e77;--gf-ctrl-file-btn-bg-color-hover: #EBEBEB;--gf-field-img-choice-size: var(--gf-field-img-choice-size-md);--gf-field-img-choice-card-space: var(--gf-field-img-choice-card-space-md);--gf-field-img-choice-check-ind-size: var(--gf-field-img-choice-check-ind-size-md);--gf-field-img-choice-check-ind-icon-size: var(--gf-field-img-choice-check-ind-icon-size-md);--gf-field-pg-steps-number-color: rgba(17, 35, 55, 0.8);}<\/style><div id='gf_17' class='gform_anchor' tabindex='-1'><\/div>\n                        <div class='gform_heading'>\n                            <p class='gform_description'><\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_17' id='gform_17'  action='\/sv\/wp-json\/wp\/v2\/posts\/13821#gf_17' data-formid='17' novalidate>\n                        <div class='gform-body gform_body'><div id='gform_page_17_1' class='gform_page ' data-js='page-field-id-0' >\n                                    <div class='gform_page_fields'><div id='gform_fields_17' class='gform_fields top_label form_sublabel_below description_above validation_below'><div id=\"field_17_4\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_above field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_17_4\" ><label class='gfield_label gform-field-label' for='input_17_4'>F\u00f6retagsnamn<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Obligatoriskt)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_4' id='input_17_4' type='text' value='' class='large'    placeholder='Exempel AB' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_17_1\" class=\"gfield gfield--type-select gfield--input-type-select gfield_contains_required field_sublabel_below gfield--no-description field_description_above field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_17_1\" ><label class='gfield_label gform-field-label' for='input_17_1'>Vilken bransch \u00e4r ditt f\u00f6retag i?<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Obligatoriskt)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_1' id='input_17_1' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='Marknadsf\u00f6ring' >Marknadsf\u00f6ring<\/option><option value='F\u00f6rs\u00e4ljning' >F\u00f6rs\u00e4ljning<\/option><option value='IT' >IT<\/option><option value='HR' >HR<\/option><option value='Kundtj\u00e4nst' >Kundtj\u00e4nst<\/option><option value='Ekonomi' >Ekonomi<\/option><option value='Produktutveckling' >Produktutveckling<\/option><option value='Logistik' >Logistik<\/option><option value='Ink\u00f6p' >Ink\u00f6p<\/option><option value='Juridik' >Juridik<\/option><option value='Restaurang' >Restaurang<\/option><option value='Energi' >Energi<\/option><option value='Fintech' >Fintech<\/option><option value='Annat' >Annat<\/option><\/select><\/div><\/div><div id=\"field_17_9\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield--width-full gfield_contains_required field_sublabel_below gfield--has-description field_description_above field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_17_9\" ><label class='gfield_label gform-field-label' for='input_17_9'>F\u00f6retagsbeskrivning<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Obligatoriskt)<\/span><\/span><\/label><div class='gfield_description' id='gfield_description_17_9'>Ge lite info kring ditt f\u00f6retag s\u00e5 att rekommendationen blir s\u00e5 tr\u00e4ffs\u00e4kert som m\u00f6jligt. <\/div><div class='ginput_container ginput_container_textarea'><textarea name='input_9' id='input_17_9' class='textarea large'  aria-describedby=\"gfield_description_17_9\" maxlength='300' placeholder='Vi driver en webbshop som s\u00e4ljer specialkaffe fr\u00e5n hela v\u00e4rlden till kaffe\u00e4lskare. V\u00e5r unika prenumerationstj\u00e4nst levererar nymalda b\u00f6nor direkt till d\u00f6rren varje m\u00e5nad.' aria-required=\"true\" aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><fieldset id=\"field_17_8\" class=\"gfield gfield--type-list gfield--input-type-list gfield--width-full field_sublabel_below gfield--has-description field_description_above field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_17_8\" ><legend class='gfield_label gform-field-label' >Vilka \u00e4r era konkurrenter?<\/legend><div class='gfield_description' id='gfield_description_17_8'>Max 3 styckna konkurrenter<\/div><div class='ginput_container ginput_container_list ginput_list '><div class='gfield_list gfield_list_container'><div class=\"gfield_list_groups\"><div class='gfield_list_row_odd gfield_list_group gform-grid-row'><div class='gfield_list_group_item gfield_list_cell gfield_list_8_cell1 gform-grid-col' ><input aria-invalid='false'  aria-describedby=\"gfield_description_17_8\" aria-label='Vilka \u00e4r era konkurrenter?, Rad 1' data-aria-label-template='Vilka \u00e4r era konkurrenter?, Rad {0}' type='text' name='input_8[]' value=''   \/><\/div><div class='gfield_list_icons gform-grid-col'>   <button type=\"button\"  class='add_list_item ' aria-label='L\u00e4gg till en rad till' onclick='gformAddListItem(this, 3)'>L\u00e4gg till<\/button>   <button type=\"button\"  class='delete_list_item' aria-label='Ta bort rad 1' data-aria-label-template='Ta bort rad {0}' onclick='gformDeleteListItem(this, 3)' style=\"visibility:hidden;\">Ta bort<\/button><\/div><\/div><\/div><\/div><\/div><\/fieldset><\/div>\n                    <\/div>\n                    <div class='gform-page-footer gform_page_footer top_label'>\n                         <input type='button' id='gform_next_button_17_13' class='gform_next_button gform-theme-button button' onclick='gform.submission.handleButtonClick(this);' value='N\u00e4sta'  \/> \n                    <\/div>\n                <\/div>\n                <div id='gform_page_17_2' class='gform_page' data-js='page-field-id-13' style='display:none;'>\n                    <div class='gform_page_fields'>\n                        <div id='gform_fields_17_2' class='gform_fields top_label form_sublabel_below description_above validation_below'><fieldset id=\"field_17_3\" class=\"gfield gfield--type-checkbox gfield--type-choice gfield--input-type-checkbox gfield--width-full gfield_contains_required field_sublabel_below gfield--has-description field_description_above field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_17_3\" ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Aff\u00e4rsm\u00e5l (Business Goal)<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Obligatoriskt)<\/span><\/span><\/legend><div class='gfield_description' id='gfield_description_17_3'>V\u00e4lj upp till 3 styckna<\/div><div class='ginput_container ginput_container_checkbox'><div class='gfield_checkbox ' id='input_17_3'><div class='gchoice gchoice_17_3_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_3.1' type='checkbox'  value='\u00d6ka webbplatstrafik'  id='choice_17_3_1'   aria-describedby=\"gfield_description_17_3\"\/>\n\t\t\t\t\t\t\t\t<label for='choice_17_3_1' id='label_17_3_1' class='gform-field-label gform-field-label--type-inline'>\u00d6ka webbplatstrafik<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_17_3_2'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_3.2' type='checkbox'  value='Generera fler leads'  id='choice_17_3_2'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_17_3_2' id='label_17_3_2' class='gform-field-label gform-field-label--type-inline'>Generera fler leads<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_17_3_3'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_3.3' type='checkbox'  value='F\u00f6rb\u00e4ttra kundn\u00f6jdheten'  id='choice_17_3_3'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_17_3_3' id='label_17_3_3' class='gform-field-label gform-field-label--type-inline'>F\u00f6rb\u00e4ttra kundn\u00f6jdheten<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_17_3_4'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_3.4' type='checkbox'  value='\u00d6ka f\u00f6rs\u00e4ljningen'  id='choice_17_3_4'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_17_3_4' id='label_17_3_4' class='gform-field-label gform-field-label--type-inline'>\u00d6ka f\u00f6rs\u00e4ljningen<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_17_3_5'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_3.5' type='checkbox'  value='Effektivisera interna processer'  id='choice_17_3_5'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_17_3_5' id='label_17_3_5' class='gform-field-label gform-field-label--type-inline'>Effektivisera interna processer<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_17_3_6'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_3.6' type='checkbox'  value='Minska kostnader'  id='choice_17_3_6'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_17_3_6' id='label_17_3_6' class='gform-field-label gform-field-label--type-inline'>Minska kostnader<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_17_3_7'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_3.7' type='checkbox'  value='\u00d6ka varum\u00e4rkesmedvetenheten'  id='choice_17_3_7'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_17_3_7' id='label_17_3_7' class='gform-field-label gform-field-label--type-inline'>\u00d6ka varum\u00e4rkesmedvetenheten<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_17_3_8'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_3.8' type='checkbox'  value='F\u00f6rb\u00e4ttra produktkvaliteten'  id='choice_17_3_8'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_17_3_8' id='label_17_3_8' class='gform-field-label gform-field-label--type-inline'>F\u00f6rb\u00e4ttra produktkvaliteten<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_17_3_9'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_3.9' type='checkbox'  value='Expandera till nya marknader'  id='choice_17_3_9'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_17_3_9' id='label_17_3_9' class='gform-field-label gform-field-label--type-inline'>Expandera till nya marknader<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_17_3_11'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_3.11' type='checkbox'  value='F\u00f6rb\u00e4ttra medarbetarnas engagemang'  id='choice_17_3_11'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_17_3_11' id='label_17_3_11' class='gform-field-label gform-field-label--type-inline'>F\u00f6rb\u00e4ttra medarbetarnas engagemang<\/label>\n\t\t\t\t\t\t\t<\/div><\/div><\/div><\/fieldset><fieldset id=\"field_17_5\" class=\"gfield gfield--type-checkbox gfield--type-choice gfield--input-type-checkbox gfield--width-full gfield_contains_required field_sublabel_below gfield--has-description field_description_above field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_17_5\" ><legend class='gfield_label gform-field-label gfield_label_before_complex' >M\u00e5lgrupp<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Obligatoriskt)<\/span><\/span><\/legend><div class='gfield_description' id='gfield_description_17_5'>V\u00e4lj upp till 3 styckna<\/div><div class='ginput_container ginput_container_checkbox'><div class='gfield_checkbox ' id='input_17_5'><div class='gchoice gchoice_17_5_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_5.1' type='checkbox'  value='Sm\u00e5f\u00f6retag'  id='choice_17_5_1'   aria-describedby=\"gfield_description_17_5\"\/>\n\t\t\t\t\t\t\t\t<label for='choice_17_5_1' id='label_17_5_1' class='gform-field-label gform-field-label--type-inline'>Sm\u00e5f\u00f6retag<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_17_5_2'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_5.2' type='checkbox'  value='Medelstora f\u00f6retag'  id='choice_17_5_2'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_17_5_2' id='label_17_5_2' class='gform-field-label gform-field-label--type-inline'>Medelstora f\u00f6retag<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_17_5_3'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_5.3' type='checkbox'  value='Storf\u00f6retag'  id='choice_17_5_3'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_17_5_3' id='label_17_5_3' class='gform-field-label gform-field-label--type-inline'>Storf\u00f6retag<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_17_5_4'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_5.4' type='checkbox'  value='Enskilda n\u00e4ringsidkare'  id='choice_17_5_4'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_17_5_4' id='label_17_5_4' class='gform-field-label gform-field-label--type-inline'>Enskilda n\u00e4ringsidkare<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_17_5_5'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_5.5' type='checkbox'  value='Studenter'  id='choice_17_5_5'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_17_5_5' id='label_17_5_5' class='gform-field-label gform-field-label--type-inline'>Studenter<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_17_5_6'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_5.6' type='checkbox'  value='Pension\u00e4rer'  id='choice_17_5_6'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_17_5_6' id='label_17_5_6' class='gform-field-label gform-field-label--type-inline'>Pension\u00e4rer<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_17_5_7'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_5.7' type='checkbox'  value='Ungdomar'  id='choice_17_5_7'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_17_5_7' id='label_17_5_7' class='gform-field-label gform-field-label--type-inline'>Ungdomar<\/label>\n\t\t\t\t\t\t\t<\/div><div class='gchoice gchoice_17_5_8'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_5.8' type='checkbox'  value='Familjer'  id='choice_17_5_8'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_17_5_8' id='label_17_5_8' class='gform-field-label gform-field-label--type-inline'>Familjer<\/label>\n\t\t\t\t\t\t\t<\/div><\/div><\/div><\/fieldset><\/div>\n                    <\/div>\n                    <div class='gform-page-footer gform_page_footer top_label'>\n                        <input type='button' id='gform_previous_button_17_12' class='gform_previous_button gform-theme-button gform-theme-button--secondary button' onclick='gform.submission.handleButtonClick(this);' value='F\u00f6reg\u00e5ende'  \/> <input type='button' id='gform_next_button_17_12' class='gform_next_button gform-theme-button button' onclick='gform.submission.handleButtonClick(this);' value='N\u00e4sta'  \/> \n                    <\/div>\n                <\/div>\n                <div id='gform_page_17_3' class='gform_page' data-js='page-field-id-12' style='display:none;'>\n                    <div class='gform_page_fields'>\n                        <div id='gform_fields_17_3' class='gform_fields top_label form_sublabel_below description_above validation_below'><div id=\"field_17_14\" class=\"gfield gfield--type-html gfield--input-type-html gfield--width-full gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_above field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_17_14\" ><img decoding=\"async\" src=\"https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/working-gif.webp\" alt=\"Working GIF\">\n\n<h3>Rapporten h\u00e5ller p\u00e5 att genereras...<\/h3>\n<p>Fyll i din e-postadress nedan s\u00e5 skickar vi rapporten till dig n\u00e4r den \u00e4r klar.<\/p><\/div><div id=\"field_17_6\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_above field_validation_below gfield_visibility_visible gpev-field\"  data-field-class=\"gpev-field\" data-js-reload=\"field_17_6\" ><label class='gfield_label gform-field-label' for='input_17_6'>F\u00f6retagsmail<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Obligatoriskt)<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_6' id='input_17_6' type='email' value='' class='large'    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_17_15\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_above field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_17_15\" ><div class='ginput_container ginput_container_text'><input name='input_15' id='input_17_15' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_17_16\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_above field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_17_16\" ><div class='ginput_container ginput_container_text'><input name='input_16' id='input_17_16' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_17_17\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_above field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_17_17\" ><div class='ginput_container ginput_container_text'><input name='input_17' id='input_17_17' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_17_18\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_above field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_17_18\" ><div class='ginput_container ginput_container_text'><input name='input_18' id='input_17_18' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_17_19\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_above field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_17_19\" ><div class='ginput_container ginput_container_text'><input name='input_19' id='input_17_19' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_17_20\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_above field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_17_20\" ><div class='ginput_container ginput_container_text'><input name='input_20' id='input_17_20' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_17_21\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_above field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_17_21\" ><div class='ginput_container ginput_container_text'><input name='input_21' id='input_17_21' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_17_22\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_above field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_17_22\" ><div class='ginput_container ginput_container_text'><input name='input_22' id='input_17_22' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_17_23\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_above field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_17_23\" ><div class='ginput_container ginput_container_text'><input name='input_23' id='input_17_23' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_17_24\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_above field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_17_24\" ><div class='ginput_container ginput_container_text'><input name='input_24' id='input_17_24' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_17_25\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_above field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_17_25\" ><div class='ginput_container ginput_container_text'><input name='input_25' id='input_17_25' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_17_26\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_above field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_17_26\" ><div class='ginput_container ginput_container_text'><input name='input_26' id='input_17_26' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_17_27\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_above field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_17_27\" ><div class='ginput_container ginput_container_text'><input name='input_27' id='input_17_27' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_17_28\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_above field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_17_28\" ><div class='ginput_container ginput_container_text'><input name='input_28' id='input_17_28' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_17_29\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_above field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_17_29\" ><div class='ginput_container ginput_container_text'><input name='input_29' id='input_17_29' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='https:\/\/webicient.com\/sv\/wp-json\/wp\/v2\/posts\/13821' \/><\/div><\/div><div id=\"field_17_30\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_above field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_17_30\" ><div class='ginput_container ginput_container_text'><input name='input_30' id='input_17_30' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_17_31\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_above field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_17_31\" ><div class='ginput_container ginput_container_text'><input name='input_31' id='input_17_31' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='216.73.216.119' \/><\/div><\/div><div id=\"field_17_32\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_above field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_17_32\" ><div class='ginput_container ginput_container_text'><input name='input_32' id='input_17_32' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_17_33\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_above field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_17_33\" ><div class='ginput_container ginput_container_text'><input name='input_33' id='input_17_33' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='https:\/\/webicient.com\/sv\/wp-json\/wp\/v2\/posts\/13821' \/><\/div><\/div><div id=\"field_17_34\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_above field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_17_34\" ><div class='ginput_container ginput_container_text'><input name='input_34' id='input_17_34' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_17_35\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_above field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_17_35\" ><div class='ginput_container ginput_container_text'><input name='input_35' id='input_17_35' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='https:\/\/webicient.com\/sv\/wp-json\/wp\/v2\/posts\/13821' \/><\/div><\/div><div id=\"field_17_36\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_above field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_17_36\" ><div class='ginput_container ginput_container_text'><input name='input_36' id='input_17_36' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_17_37\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_above field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_17_37\" ><div class='ginput_container ginput_container_text'><input name='input_37' id='input_17_37' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_17_38\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_above field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_17_38\" ><div class='ginput_container ginput_container_text'><input name='input_38' id='input_17_38' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_17_39\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_above field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_17_39\" ><div class='ginput_container ginput_container_text'><input name='input_39' id='input_17_39' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='Mozilla\/5.0 AppleWebKit\/537.36 (KHTML, like Gecko; compatible; ClaudeBot\/1.0;  claudebot@anthropic.com)' \/><\/div><\/div><div id=\"field_17_40\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_above field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_17_40\" ><div class='ginput_container ginput_container_text'><input name='input_40' id='input_17_40' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_17_41\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_above field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_17_41\" ><div class='ginput_container ginput_container_text'><input name='input_41' id='input_17_41' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_17_42\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_above field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_17_42\" ><div class='ginput_container ginput_container_text'><input name='input_42' id='input_17_42' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><\/div><\/div>\n        <div class='gform-page-footer gform_page_footer top_label'><input type='submit' id='gform_previous_button_17' class='gform_previous_button gform-theme-button gform-theme-button--secondary button' onclick='gform.submission.handleButtonClick(this);' value='F\u00f6reg\u00e5ende'  \/> <input type='submit' id='gform_submit_button_17' class='gform_button button' onclick='gform.submission.handleButtonClick(this);' value='Generera PDF'  \/> <input type='hidden' name='gform_ajax' value='form_id=17&amp;title=&amp;description=1&amp;tabindex=0&amp;theme=orbital' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_17' value='iframe' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_17' id='gform_theme_17' value='orbital' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_17' id='gform_style_settings_17' value='' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_17' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='17' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_17' value='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' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_target_page_number_17' id='gform_target_page_number_17' value='2' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_source_page_number_17' id='gform_source_page_number_17' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='' \/>\n            \n        <\/div>\n                        <\/div><\/div>\n                        <p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"ak_\"><label>&#916;<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"ak_js\" value=\"15\"\/><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><\/form>\n                        <\/div>\n\t\t                <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_17' id='gform_ajax_frame_17' title='Denna iframe inneh\u00e5ller logiken som beh\u00f6vs f\u00f6r att hantera Gravity Forms med Ajax-st\u00f6d.'><\/iframe>\n\t\t                <script>\ngform.initializeOnLoaded( function() {gformInitSpinner( 17, 'https:\/\/webicient.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', false );jQuery('#gform_ajax_frame_17').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_17');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_17').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_17').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_17').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_17').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/ jQuery(document).scrollTop(jQuery('#gform_wrapper_17').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_17').val();gformInitSpinner( 17, 'https:\/\/webicient.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', false );jQuery(document).trigger('gform_page_loaded', [17, current_page]);window['gf_submitting_17'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_17').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_17').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [17]);window['gf_submitting_17'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_17').text());}else{jQuery('#gform_17').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger(\"gform_pre_post_render\", [{ formId: \"17\", currentPage: \"current_page\", abort: function() { this.preventDefault(); } }]);                if (event && event.defaultPrevented) {                return;         }        const gformWrapperDiv = document.getElementById( \"gform_wrapper_17\" );        if ( gformWrapperDiv ) {            const visibilitySpan = document.createElement( \"span\" );            visibilitySpan.id = \"gform_visibility_test_17\";            gformWrapperDiv.insertAdjacentElement( \"afterend\", visibilitySpan );        }        const visibilityTestDiv = document.getElementById( \"gform_visibility_test_17\" );        let postRenderFired = false;                function triggerPostRender() {            if ( postRenderFired ) {                return;            }            postRenderFired = true;            jQuery( document ).trigger( 'gform_post_render', [17, current_page] );            gform.utils.trigger( { event: 'gform\/postRender', native: false, data: { formId: 17, currentPage: current_page } } );            gform.utils.trigger( { event: 'gform\/post_render', native: false, data: { formId: 17, currentPage: current_page } } );            if ( visibilityTestDiv ) {                visibilityTestDiv.parentNode.removeChild( visibilityTestDiv );            }        }        function debounce( func, wait, immediate ) {            var timeout;            return function() {                var context = this, args = arguments;                var later = function() {                    timeout = null;                    if ( !immediate ) func.apply( context, args );                };                var callNow = immediate && !timeout;                clearTimeout( timeout );                timeout = setTimeout( later, wait );                if ( callNow ) func.apply( context, args );            };        }        const debouncedTriggerPostRender = debounce( function() {            triggerPostRender();        }, 200 );        if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) {            const observer = new MutationObserver( ( mutations ) => {                mutations.forEach( ( mutation ) => {                    if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) {                        debouncedTriggerPostRender();                        observer.disconnect();                    }                });            });            observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} );\n<\/script>\n\n    <script>\n        jQuery( document ).ready(function() {\n        setTimeout(() => { Cookies.get(\"utm_source\") ? jQuery('#input_17_15').val(decodeURIComponent(Cookies.get(\"utm_source\") ?? '')) : '';\nCookies.get(\"utm_medium\") ? jQuery('#input_17_16').val(decodeURIComponent(Cookies.get(\"utm_medium\") ?? '')) : '';\nCookies.get(\"utm_term\") ? jQuery('#input_17_17').val(decodeURIComponent(Cookies.get(\"utm_term\") ?? '')) : '';\nCookies.get(\"utm_content\") ? jQuery('#input_17_18').val(decodeURIComponent(Cookies.get(\"utm_content\") ?? '')) : '';\nCookies.get(\"utm_campaign\") ? jQuery('#input_17_19').val(decodeURIComponent(Cookies.get(\"utm_campaign\") ?? '')) : '';\nCookies.get(\"first_utm_source\") ? jQuery('#input_17_20').val(decodeURIComponent(Cookies.get(\"first_utm_source\") ?? '')) : '';\nCookies.get(\"first_utm_medium\") ? jQuery('#input_17_21').val(decodeURIComponent(Cookies.get(\"first_utm_medium\") ?? '')) : '';\nCookies.get(\"first_utm_term\") ? jQuery('#input_17_22').val(decodeURIComponent(Cookies.get(\"first_utm_term\") ?? '')) : '';\nCookies.get(\"first_utm_content\") ? jQuery('#input_17_23').val(decodeURIComponent(Cookies.get(\"first_utm_content\") ?? '')) : '';\nCookies.get(\"first_utm_campaign\") ? jQuery('#input_17_24').val(decodeURIComponent(Cookies.get(\"first_utm_campaign\") ?? '')) : '';\nCookies.get(\"fbclid\") ? jQuery('#input_17_25').val(decodeURIComponent(Cookies.get(\"fbclid\") ?? '')) : '';\nCookies.get(\"msclkid\") ? jQuery('#input_17_26').val(decodeURIComponent(Cookies.get(\"msclkid\") ?? '')) : '';\nCookies.get(\"gclid\") ? jQuery('#input_17_27').val(decodeURIComponent(Cookies.get(\"gclid\") ?? '')) : '';\nCookies.get(\"handl_original_ref\") ? jQuery('#input_17_28').val(decodeURIComponent(Cookies.get(\"handl_original_ref\") ?? '')) : '';\nCookies.get(\"handl_landing_page\") ? jQuery('#input_17_29').val(decodeURIComponent(Cookies.get(\"handl_landing_page\") ?? '')) : '';\nCookies.get(\"handl_landing_page_base\") ? jQuery('#input_17_30').val(decodeURIComponent(Cookies.get(\"handl_landing_page_base\") ?? '')) : '';\nCookies.get(\"handl_ip\") ? jQuery('#input_17_31').val(decodeURIComponent(Cookies.get(\"handl_ip\") ?? '')) : '';\nCookies.get(\"handl_ref\") ? jQuery('#input_17_32').val(decodeURIComponent(Cookies.get(\"handl_ref\") ?? '')) : '';\nCookies.get(\"handl_url\") ? jQuery('#input_17_33').val(decodeURIComponent(Cookies.get(\"handl_url\") ?? '')) : '';\nCookies.get(\"handl_ref_domain\") ? jQuery('#input_17_34').val(decodeURIComponent(Cookies.get(\"handl_ref_domain\") ?? '')) : '';\nCookies.get(\"handl_url_base\") ? jQuery('#input_17_35').val(decodeURIComponent(Cookies.get(\"handl_url_base\") ?? '')) : '';\nCookies.get(\"gaclientid\") ? jQuery('#input_17_36').val(decodeURIComponent(Cookies.get(\"gaclientid\") ?? '')) : '';\nCookies.get(\"organic_source\") ? jQuery('#input_17_37').val(decodeURIComponent(Cookies.get(\"organic_source\") ?? '')) : '';\nCookies.get(\"organic_source_str\") ? jQuery('#input_17_38').val(decodeURIComponent(Cookies.get(\"organic_source_str\") ?? '')) : '';\nCookies.get(\"user_agent\") ? jQuery('#input_17_39').val(decodeURIComponent(Cookies.get(\"user_agent\") ?? '')) : '';\nCookies.get(\"traffic_source\") ? jQuery('#input_17_40').val(decodeURIComponent(Cookies.get(\"traffic_source\") ?? '')) : '';\nCookies.get(\"first_traffic_source\") ? jQuery('#input_17_41').val(decodeURIComponent(Cookies.get(\"first_traffic_source\") ?? '')) : '';\nCookies.get(\"handlID\") ? jQuery('#input_17_42').val(decodeURIComponent(Cookies.get(\"handlID\") ?? '')) : '';\n }, 1000);\n        })\n    <\/script>\n    <\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Uppt\u00e4ck hur lead magnets som e-b\u00f6cker, quiz, webbinarier, gratis verktyg och fallstudier kan f\u00f6rvandla bes\u00f6kare till lojala kunder. <\/p>\n","protected":false},"author":1,"featured_media":13938,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[53],"tags":[],"typ-av-inlagg":[],"class_list":["post-13821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-okategoriserad"],"acf":[],"faq_title":null,"_faq_title":null,"faq_text":null,"_faq_text":null,"_title":null,"faq":null,"_faq":null,"faq_0_question":null,"_faq_0_question":null,"faq_0_answer":null,"_faq_0_answer":null,"faq_1_question":null,"_faq_1_question":null,"faq_1_answer":null,"_faq_1_answer":null,"hero_-_text":null,"_hero_-_text":null,"hiw_-_title":null,"_hiw_-_title":null,"_links":{"self":[{"href":"https:\/\/webicient.com\/sv\/wp-json\/wp\/v2\/posts\/13821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webicient.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webicient.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webicient.com\/sv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webicient.com\/sv\/wp-json\/wp\/v2\/comments?post=13821"}],"version-history":[{"count":1,"href":"https:\/\/webicient.com\/sv\/wp-json\/wp\/v2\/posts\/13821\/revisions"}],"predecessor-version":[{"id":22415,"href":"https:\/\/webicient.com\/sv\/wp-json\/wp\/v2\/posts\/13821\/revisions\/22415"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webicient.com\/sv\/wp-json\/wp\/v2\/media\/13938"}],"wp:attachment":[{"href":"https:\/\/webicient.com\/sv\/wp-json\/wp\/v2\/media?parent=13821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webicient.com\/sv\/wp-json\/wp\/v2\/categories?post=13821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webicient.com\/sv\/wp-json\/wp\/v2\/tags?post=13821"},{"taxonomy":"typ-av-inlagg","embeddable":true,"href":"https:\/\/webicient.com\/sv\/wp-json\/wp\/v2\/typ-av-inlagg?post=13821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}