{"id":14657,"date":"2024-07-30T13:20:21","date_gmt":"2024-07-30T11:20:21","guid":{"rendered":"https:\/\/webicient.com\/?p=14657"},"modified":"2025-02-06T11:30:09","modified_gmt":"2025-02-06T10:30:09","slug":"server-side-tracking","status":"publish","type":"post","link":"https:\/\/webicient.com\/sv\/blogg\/server-side-tracking\/","title":null,"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14657\" class=\"elementor elementor-14657\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64f057d e-con-full e-flex e-con e-parent\" data-id=\"64f057d\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-26cf552 e-flex e-con-boxed e-con e-child\" data-id=\"26cf552\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61fc159 elementor-widget elementor-widget-heading\" data-id=\"61fc159\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\u2728TL;DR (Sammanfattning)<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17250e6 elementor-widget elementor-widget-text-editor\" data-id=\"17250e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Kraven p\u00e5 sp\u00e5rning blir striktare, vilket g\u00f6r att marknadsf\u00f6rare beh\u00f6ver anpassa sig f\u00f6r att f\u00e5 b\u00e4ttre &amp; korrekt data. Server-side tracking ger mer korrekt data \u00e4n client-side tracking genom att undvika adblockers, f\u00f6rb\u00e4ttra datakvaliteten och kontrollen. 34,4% av svenska internetanv\u00e4ndare anv\u00e4nder adblockers, vilket g\u00f6r server-side tracking \u00e4nnu viktigare.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb5885c elementor-widget elementor-widget-text-editor\" data-id=\"cb5885c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tF\u00f6r varje dag blir kraven p\u00e5 sp\u00e5rning allt striktare. B\u00e5de inom marknadsf\u00f6ringens riktlinjer men \u00e4ven kraven p\u00e5 dig som arbetar inom marknadsf\u00f6ring.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1d7be0 elementor-widget elementor-widget-text-editor\" data-id=\"c1d7be0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>S\u00f6kmotorer som exempelvis Google arbetar st\u00e4ndigt med att garantera anv\u00e4ndarens integritet samtidigt som konkurrensen inom marknadsf\u00f6ring \u00f6kar, d\u00e5 allt fler f\u00f6retag arbetar med digital marknadsf\u00f6ring.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39fc4be elementor-widget elementor-widget-text-editor\" data-id=\"39fc4be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Resultatet blir att marknadsf\u00f6rare m\u00e5ste anstr\u00e4nga sig mer f\u00f6r att f\u00e5 samma resultat. Och hur m\u00e4ter vi resultaten? Jo genom data.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e480b9f elementor-widget elementor-widget-text-editor\" data-id=\"e480b9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>M\u00e5let med denna artikel \u00e4r att du ska f\u00f6rst\u00e5 skillnaderna mellan Server-Side tracking och Client-Side tracking samt varf\u00f6r du b\u00f6r \u00f6verv\u00e4ga att \u00f6verg\u00e5 till Server-Side f\u00f6r att f\u00e5 mer tr\u00e4ffs\u00e4ker data.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37cab1d elementor-widget elementor-widget-text-editor\" data-id=\"37cab1d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Visste du:<\/strong> att hela <em>34,4%<\/em> av svenska internetanv\u00e4ndare anv\u00e4nder adblockers?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72d35c9 elementor-widget elementor-widget-heading\" data-id=\"72d35c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Varf\u00f6r \u00e4r data viktigt i marknadsf\u00f6ring?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6ae0c0 elementor-widget elementor-widget-text-editor\" data-id=\"a6ae0c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tN\u00e4r man jobbar med digital marknadsf\u00f6ring s\u00e5 arbetar man oftast med olika insatser d\u00e4ribland:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-192a3ca ol-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"192a3ca\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">S\u00f6kmotoroptimering<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Annonsera p\u00e5 olika sociala medier<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bab50d1 elementor-widget elementor-widget-text-editor\" data-id=\"bab50d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Insatserna leder till att du som marknadsf\u00f6rare f\u00e5r data. Med hj\u00e4lp av datan kan du f\u00f6rst\u00e5 vad som funkar och vad som inte funkar. Oftast brukar man m\u00e4ta specifika nyckeltal, exempelvis:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4619986 ol-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"4619986\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Konverteringar (Antalet personer som har utf\u00f6rt en \u00f6nskad handling t.ex. skickat in ett kontaktformul\u00e4r)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Exponering (Antalet personer som har blivit exponerade f\u00f6r en aktivitet, t.ex antalet personer som har scrollat f\u00f6rbi din annons p\u00e5 instagram)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Klick (Antalet personer som har klickat p\u00e5 din l\u00e4nk\/annons\/inl\u00e4gg)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a93f248 elementor-widget elementor-widget-text-editor\" data-id=\"a93f248\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Antalet h\u00e4ndelser\/nyckeltal man kan sp\u00e5ra \u00e4r m\u00e5nga, och allt beror sj\u00e4lvklart p\u00e5 situation och vad som faktiskt beh\u00f6ver sp\u00e5ras.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44ed7da elementor-widget elementor-widget-text-editor\" data-id=\"44ed7da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Att ha tillg\u00e5ng till denna v\u00e4rdefulla data \u00e4r otroligt viktigt f\u00f6r din marknadsf\u00f6ring. Den ger dig insikter som du kan anv\u00e4nda f\u00f6r att st\u00e4ndigt f\u00f6rb\u00e4ttra och optimera dina strategier.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9832f05 elementor-widget elementor-widget-text-editor\" data-id=\"9832f05\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Med r\u00e4tt data p\u00e5 bordet kan du fatta smartare beslut, finjustera dina kampanjer och se till att dina insatser verkligen ger resultat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70eddf7 elementor-widget elementor-widget-text-editor\" data-id=\"70eddf7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Kort sagt, data hj\u00e4lper dig att h\u00e5lla din marknadsf\u00f6ring p\u00e5 topp!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32d9e88 elementor-widget elementor-widget-heading\" data-id=\"32d9e88\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hur fungerar sp\u00e5rning av data?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5be95a elementor-widget elementor-widget-image\" data-id=\"d5be95a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"325\" src=\"https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/s-1-1024x416.jpg\" class=\"attachment-large size-large wp-image-14702\" alt=\"\" srcset=\"https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/s-1-1024x416.jpg 1024w, https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/s-1-300x122.jpg 300w, https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/s-1-768x312.jpg 768w, https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/s-1.jpg 1380w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-271b2a2 elementor-widget elementor-widget-text-editor\" data-id=\"271b2a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>F\u00f6r att kunna sp\u00e5ra olika h\u00e4ndelser anv\u00e4nder vi olika skript (en liten kodbit som l\u00e4ggs p\u00e5 hemsidan) s.k. taggar och pixlar fr\u00e5n olika system t.ex. Google Analytics, Google Ads, Meta, LinkedIn osv.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f607b15 elementor-widget elementor-widget-text-editor\" data-id=\"f607b15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Med hj\u00e4lp av dessa skript f\u00e5r dem olika systemen information fr\u00e5n v\u00e5ra bes\u00f6kares beteenden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02559e7 elementor-widget elementor-widget-text-editor\" data-id=\"02559e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tInformationen brukar ofta skickas genom tredjepartscookies (cookies som kommer fr\u00e5n en annan dom\u00e4n \u00e4n din egen) som placeras i bes\u00f6karens webbl\u00e4sare.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6214197 elementor-widget elementor-widget-heading\" data-id=\"6214197\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vad \u00e4r en cookie? \ud83c\udf6a<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc0716a elementor-widget elementor-widget-text-editor\" data-id=\"bc0716a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEn cookie \u00e4r en liten datafil med information, oftast anv\u00e4nd av systemen f\u00f6r att sp\u00e5ra och skicka data som \u00e4r kopplade till en bes\u00f6kares preferenser och identitet (INTE personlig identitet).\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01060e2 elementor-widget elementor-widget-heading\" data-id=\"01060e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Problemet med tredjepartscookies\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d2971c elementor-widget elementor-widget-image\" data-id=\"1d2971c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"325\" src=\"https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/s-2-1024x416.jpg\" class=\"attachment-large size-large wp-image-14703\" alt=\"\" srcset=\"https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/s-2-1024x416.jpg 1024w, https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/s-2-300x122.jpg 300w, https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/s-2-768x312.jpg 768w, https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/s-2.jpg 1380w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c22478 elementor-widget elementor-widget-text-editor\" data-id=\"2c22478\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Problemet med tredjepartscookies \u00e4r att m\u00e5nga webbl\u00e4sare har b\u00f6rjat blockera dessa eller <a href=\"https:\/\/stape.io\/blog\/safari-itp-update-limits-cookies-to-7-days-for-responses-from-3rd-party-ips\" target=\"_blank\" rel=\"noopener\">f\u00f6rkortat livsl\u00e4ngden p\u00e5 cookies, exempelvis Safari<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc14dd9 elementor-widget elementor-widget-text-editor\" data-id=\"cc14dd9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ut\u00f6ver webbl\u00e4sarnas f\u00f6rs\u00f6k till att skydda anv\u00e4ndaren, s\u00e5 har \u00e4ven ca <a href=\"https:\/\/techjury.net\/blog\/ad-blocker-usage-stats\/\" target=\"_blank\" rel=\"noopener\">40% av anv\u00e4ndare n\u00e5gon from av annonsblockerare<\/a>, vilket g\u00f6r att dina skript inte kan k\u00f6ras korrekt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f78e32 elementor-widget elementor-widget-text-editor\" data-id=\"1f78e32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Den stora nackdelen med detta \u00e4r att du varken har kontroll \u00f6ver din data eller kan lita p\u00e5 din data f\u00f6r att ta bra slutsatser.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3587c6d elementor-widget elementor-widget-text-editor\" data-id=\"3587c6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Det blir ett problem fr\u00e5n tv\u00e5 h\u00e5ll.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e082e75 elementor-widget elementor-widget-heading\" data-id=\"e082e75\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">F\u00f6rstapartscookies vs Tredjepartscookies\u200b<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ee7981 elementor-widget elementor-widget-text-editor\" data-id=\"6ee7981\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Finns det andra sorters cookies \u00e4n tredjepartscookies? Yes!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f7518c elementor-widget elementor-widget-text-editor\" data-id=\"7f7518c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Det finns \u00e4ven s\u00e5 kallade f\u00f6rstapartscookies. Dessa cookies s\u00e4tts fr\u00e5n din egen dom\u00e4n. Ett vanligt exempel p\u00e5 en f\u00f6rsta parts cookie \u00e4r &#8221;spr\u00e5kv\u00e4ljare&#8221; som m\u00e5nga hemsidor har, dvs n\u00e4r du v\u00e4ljer ett spr\u00e5k s\u00e5 kommer webbl\u00e4saren ih\u00e5g det.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-606e3ab elementor-widget elementor-widget-text-editor\" data-id=\"606e3ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dessa cookies anses mer godk\u00e4nda eftersom datan kommer direkt till dig och inte n\u00e5gon tredje part.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6055128 elementor-widget elementor-widget-heading\" data-id=\"6055128\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Server-Side Tracking (SST)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cfba92 elementor-widget elementor-widget-image\" data-id=\"8cfba92\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"325\" src=\"https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/s-3-1024x416.jpg\" class=\"attachment-large size-large wp-image-14707\" alt=\"\" srcset=\"https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/s-3-1024x416.jpg 1024w, https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/s-3-300x122.jpg 300w, https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/s-3-768x312.jpg 768w, https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/s-3.jpg 1380w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52330ee elementor-widget elementor-widget-text-editor\" data-id=\"52330ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Det \u00e4r h\u00e4r Server-Side Tracking (SST) hj\u00e4lper oss. Med alla restriktioner fr\u00e5n webbl\u00e4sare, sp\u00e5rningsblockerare och nya regulatoriska krav, kan vi anv\u00e4nda Server-side Tracking f\u00f6r att f\u00f6rb\u00e4ttra v\u00e5r datakvalit\u00e9 och faktiskt ta kontroll \u00f6ver den.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-508045a elementor-widget elementor-widget-text-editor\" data-id=\"508045a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Server-side Tracking inneb\u00e4r <strong>2<\/strong> nya saker till skillnad fr\u00e5n traditionell tracking:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbf4f2c ol-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"fbf4f2c\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">En egen server (d\u00e4r datan lagras)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Barri\u00e4r mellan bes\u00f6karens webbl\u00e4sare och dina m\u00e4tningsverktyg<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-377066b elementor-widget elementor-widget-text-editor\" data-id=\"377066b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Denna barri\u00e4r kan kontrolleras s\u00e5 att du vet vad som faktiskt skickas till dina olika annonserings- och analysplattformar,vilket g\u00f6r att webbl\u00e4saren inte l\u00e4ngre har en direkt kontakt med dina m\u00e4tningsverktyg.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-351dc69 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"351dc69\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/webicient.com\/server-side-tracking-cookiebanner\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1386\" height=\"512\" src=\"https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/server-s-b.jpg\" class=\"attachment-full size-full wp-image-14730\" alt=\"\" srcset=\"https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/server-s-b.jpg 1386w, https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/server-s-b-300x111.jpg 300w, https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/server-s-b-1024x378.jpg 1024w, https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/server-s-b-768x284.jpg 768w\" sizes=\"(max-width: 1386px) 100vw, 1386px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d53267 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"6d53267\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/webicient.com\/server-side-tracking-cookiebanner\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/server-side-1x.jpg\" class=\"attachment-full size-full wp-image-14726\" alt=\"\" srcset=\"https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/server-side-1x.jpg 512w, https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/server-side-1x-300x300.jpg 300w, https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/server-side-1x-150x150.jpg 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3a71e7 elementor-widget elementor-widget-heading\" data-id=\"a3a71e7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Skillnaden mellan Client-side tracking (det vanliga) vs Server-side tracking\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01df1c8 elementor-widget elementor-widget-heading\" data-id=\"01df1c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vad \u00e4r Client-side tracking?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cc83f9 elementor-widget elementor-widget-text-editor\" data-id=\"1cc83f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bes\u00f6kare kommer in p\u00e5 din hemsida och alla taggar som du har st\u00e4llt in f\u00f6r att m\u00e4ta data skickar direkt information till en tredje-parts server t.ex. Meta.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca77bfd elementor-widget elementor-widget-image\" data-id=\"ca77bfd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"213\" src=\"https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/vad_ar_client_side-1024x273.jpg\" class=\"attachment-large size-large wp-image-14743\" alt=\"\" srcset=\"https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/vad_ar_client_side-1024x273.jpg 1024w, https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/vad_ar_client_side-300x80.jpg 300w, https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/vad_ar_client_side-768x205.jpg 768w, https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/vad_ar_client_side-1536x409.jpg 1536w, https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/vad_ar_client_side-2048x546.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51f291b elementor-widget elementor-widget-heading\" data-id=\"51f291b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vad \u00e4r Server-side tracking?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4c5f4b elementor-widget elementor-widget-text-editor\" data-id=\"b4c5f4b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bes\u00f6kare kommer in p\u00e5 din hemsida och alla taggar som du har st\u00e4llt in f\u00f6r att m\u00e4ta data skickar ner informationen till din server. Din server skickar d\u00e4refter vidare informationen till de \u00f6nskade analysverktygen du anv\u00e4nder.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb58bd3 elementor-widget elementor-widget-image\" data-id=\"cb58bd3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"213\" src=\"https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/server-side-1-1024x273.jpg\" class=\"attachment-large size-large wp-image-14770\" alt=\"\" srcset=\"https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/server-side-1-1024x273.jpg 1024w, https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/server-side-1-300x80.jpg 300w, https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/server-side-1-768x205.jpg 768w, https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/server-side-1-1536x409.jpg 1536w, https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/server-side-1-2048x546.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fabedf3 elementor-widget elementor-widget-heading\" data-id=\"fabedf3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">F\u00f6rdelarna med Server-side tracking<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e02e1cb elementor-widget elementor-widget-text-editor\" data-id=\"e02e1cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Det finns flera f\u00f6rdelar med att anv\u00e4nda Server-side tracking ist\u00e4llet f\u00f6r Client-side tracking. Jag listar dem nedan:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22dc00b list-b elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"22dc00b\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"22\" viewBox=\"0 0 21 22\" fill=\"none\"><circle cx=\"10.1281\" cy=\"11\" r=\"10.1281\" fill=\"white\" fill-opacity=\"0.25\"><\/circle><path d=\"M6.01367 7.83472L10.1282 14.1648L14.5593 9.73373\" stroke=\"#E4F222\" stroke-width=\"1.69972\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>H\u00f6gre datakvalitet:<\/b> Eftersom datan inte blockeras av webbl\u00e4sare s\u00e5 \u00e4r datan man f\u00e5r mer tr\u00e4ffs\u00e4ker, vilket leder till att du kan fatta b\u00e4ttre beslut i din marknadsf\u00f6ring.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"22\" viewBox=\"0 0 21 22\" fill=\"none\"><circle cx=\"10.1281\" cy=\"11\" r=\"10.1281\" fill=\"white\" fill-opacity=\"0.25\"><\/circle><path d=\"M6.01367 7.83472L10.1282 14.1648L14.5593 9.73373\" stroke=\"#E4F222\" stroke-width=\"1.69972\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>B\u00e4ttre kontroll \u00f6ver datan:<\/b>  Du kan i din server v\u00e4lja vart data ska skickas, vilket ger dig h\u00f6gre kontroll av datan.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"22\" viewBox=\"0 0 21 22\" fill=\"none\"><circle cx=\"10.1281\" cy=\"11\" r=\"10.1281\" fill=\"white\" fill-opacity=\"0.25\"><\/circle><path d=\"M6.01367 7.83472L10.1282 14.1648L14.5593 9.73373\" stroke=\"#E4F222\" stroke-width=\"1.69972\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>H\u00f6gre datas\u00e4kerhet:<\/b>  Eftersom du anv\u00e4nder f\u00f6rstaparts cookies s\u00e5 placeras alla cookies genom din egen server vilket g\u00f6r att andra system inte kan h\u00e4mta data fr\u00e5n din webbl\u00e4sare.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"22\" viewBox=\"0 0 21 22\" fill=\"none\"><circle cx=\"10.1281\" cy=\"11\" r=\"10.1281\" fill=\"white\" fill-opacity=\"0.25\"><\/circle><path d=\"M6.01367 7.83472L10.1282 14.1648L14.5593 9.73373\" stroke=\"#E4F222\" stroke-width=\"1.69972\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>B\u00e4ttre prestanda p\u00e5 hemsidan:<\/b>  Server side sp\u00e5rning \u00e4r snabbare vilket g\u00f6r att prestandan p\u00e5 din hemsida \u00f6kar.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"22\" viewBox=\"0 0 21 22\" fill=\"none\"><circle cx=\"10.1281\" cy=\"11\" r=\"10.1281\" fill=\"white\" fill-opacity=\"0.25\"><\/circle><path d=\"M6.01367 7.83472L10.1282 14.1648L14.5593 9.73373\" stroke=\"#E4F222\" stroke-width=\"1.69972\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Mer information om din bes\u00f6kare:<\/b>  N\u00e4r du skickar ner data till din server kan du f\u00e5 djupare f\u00f6rst\u00e5else kring anv\u00e4ndaren eftersom du f\u00e5r mer data, t.ex geografisk data, och denna information kan du anv\u00e4nda f\u00f6r att skicka information till dina olika plattformar f\u00f6r att skapa mer tr\u00e4ffs\u00e4kra annonser. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"22\" viewBox=\"0 0 21 22\" fill=\"none\"><circle cx=\"10.1281\" cy=\"11\" r=\"10.1281\" fill=\"white\" fill-opacity=\"0.25\"><\/circle><path d=\"M6.01367 7.83472L10.1282 14.1648L14.5593 9.73373\" stroke=\"#E4F222\" stroke-width=\"1.69972\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Sp\u00e5rningsblockeringar:<\/b>  Eftersom du skickar majoriteten av cookies genom f\u00f6rstapart s\u00e5 blockeras inte dina script fr\u00e5n olika webbl\u00e4sare eller annonsblockerare.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59bca27 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"59bca27\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"444\" src=\"https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/table-server-vs-client-s-1024x568.jpg\" class=\"attachment-large size-large wp-image-14709\" alt=\"\" srcset=\"https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/table-server-vs-client-s-1024x568.jpg 1024w, https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/table-server-vs-client-s-300x167.jpg 300w, https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/table-server-vs-client-s-768x426.jpg 768w, https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/table-server-vs-client-s-1536x853.jpg 1536w, https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/table-server-vs-client-s-2048x1137.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c7134d elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"8c7134d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"1024\" src=\"https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/s-mobile-682x1024.jpg\" class=\"attachment-large size-large wp-image-14710\" alt=\"\" srcset=\"https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/s-mobile-682x1024.jpg 682w, https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/s-mobile-200x300.jpg 200w, https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/s-mobile-768x1152.jpg 768w, https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/s-mobile-1024x1536.jpg 1024w, https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/s-mobile-1365x2048.jpg 1365w, https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/s-mobile-scaled.jpg 1706w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e2e877 elementor-widget elementor-widget-heading\" data-id=\"3e2e877\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Summering<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e896a7c elementor-widget elementor-widget-text-editor\" data-id=\"e896a7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Server-side tracking \u00e4r ett framtidss\u00e4kert s\u00e4tt f\u00f6r att sp\u00e5ra bes\u00f6kares beteenden och m\u00e4ta olika datapunkter. Till skillnad fr\u00e5n Client side tracking s\u00e5 har du mer kontroll \u00f6ver datan och kan undvika olika blockerare f\u00f6r tredjepartscookies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76885a2 e-flex e-con-boxed e-con e-child\" data-id=\"76885a2\" data-element_type=\"container\" data-settings=\"{&quot;background_motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-820ffe2 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"820ffe2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/webicient.com\/server-side-tracking-cookiebanner\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"910\" src=\"https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/server-side.jpg\" class=\"attachment-large size-large wp-image-14725\" alt=\"\" srcset=\"https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/server-side.jpg 512w, https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/server-side-169x300.jpg 169w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-414ede0 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"414ede0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/webicient.com\/server-side-tracking-cookiebanner\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/server-side-1x.jpg\" class=\"attachment-full size-full wp-image-14726\" alt=\"\" srcset=\"https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/server-side-1x.jpg 512w, https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/server-side-1x-300x300.jpg 300w, https:\/\/webicient.com\/wp-content\/uploads\/2024\/07\/server-side-1x-150x150.jpg 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e574322 e-con-full e-flex e-con e-child\" data-id=\"e574322\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5511e86 elementor-widget elementor-widget-heading\" data-id=\"5511e86\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Kostnadsfri installation av <span class=\"marked\">Server-Side Tracking<\/span> & GDPR anpassad <span class=\"marked\">Cookiebanner<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7c61ce elementor-widget elementor-widget-text-editor\" data-id=\"c7c61ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u00d6ka din webbplats prestanda och konverteringar med v\u00e5r kostnadsfria Server-Side tracking &#038; Cookiebanner installation.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35a8834 elementor-mobile-align-justify elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"35a8834\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/webicient.com\/server-side-tracking-cookiebanner\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kostnadsfri installation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>F\u00f6rst\u00e5 skillnaderna mellan Server-Side tracking och Client-Side Tracking samt varf\u00f6r du b\u00f6r \u00f6verv\u00e4ga att \u00f6verg\u00e5 till Server-Side f\u00f6r att f\u00e5 mer tr\u00e4ffs\u00e4ker data.<\/p>\n","protected":false},"author":2,"featured_media":14688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[],"tags":[],"typ-av-inlagg":[],"class_list":["post-14657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"faq_title":null,"_faq_title":null,"faq_text":null,"_faq_text":null,"_title":null,"faq":null,"_faq":null,"faq_0_question":null,"_faq_0_question":null,"faq_0_answer":null,"_faq_0_answer":null,"faq_1_question":null,"_faq_1_question":null,"faq_1_answer":null,"_faq_1_answer":null,"hero_-_text":null,"_hero_-_text":null,"hiw_-_title":null,"_hiw_-_title":null,"_links":{"self":[{"href":"https:\/\/webicient.com\/sv\/wp-json\/wp\/v2\/posts\/14657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webicient.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webicient.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webicient.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/webicient.com\/sv\/wp-json\/wp\/v2\/comments?post=14657"}],"version-history":[{"count":0,"href":"https:\/\/webicient.com\/sv\/wp-json\/wp\/v2\/posts\/14657\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webicient.com\/sv\/wp-json\/wp\/v2\/media\/14688"}],"wp:attachment":[{"href":"https:\/\/webicient.com\/sv\/wp-json\/wp\/v2\/media?parent=14657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webicient.com\/sv\/wp-json\/wp\/v2\/categories?post=14657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webicient.com\/sv\/wp-json\/wp\/v2\/tags?post=14657"},{"taxonomy":"typ-av-inlagg","embeddable":true,"href":"https:\/\/webicient.com\/sv\/wp-json\/wp\/v2\/typ-av-inlagg?post=14657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}